Chris Lim

Creative Director

With over 10 years of experience running and leading production teams specializing in video production and photography – as a producer, business manager, account manager, scriptwriter, director, and everything else in between, while freelancing as a writer, photographer and researcher – Chris has spent the last 5 years building his foundation as a Creative Director and Producer, often working closely on projects from ideation to execution.

Having produced over 2000 videos and worked on over 120 projects and campaigns, he has had a hand in almost all forms of media. The portfolio includes Singapore Tourism Board (Regional), H&M (Regional), Shell (International), Sephora, Laneige, Dockers, Levi’s, BMW, Celebrity Fitness, Dell, Hennessy, Remy Martin, JD Sports (Regional) to name a few.

With a passion for anything visual and storytelling, Chris draws inspiration from all the different places around the world he calls home, from cultural diversity, and from the people who fuels the narrative of an extraordinary life. His work (and life) motto is “We must never, ever be boring.”

Some of his favourite creative work includes writing about Malaysian food for Anthony Bourdain’s Parts Unknown website, producing more than 200 videos in 5 months for the KL Sea Games held in 2017 and producing a series of shows for Singapore Tourism Board centred around food, design and adventure.